EP 146 | The #1 Trend Event Marketers Need To Learn About
Description
You’re running events, but leadership still sees them as a cost center.
You know events can drive real business results. But you’re stuck in the weeds: planning details, chasing RSVPs, and reporting on foot traffic.
In this conversation, Kimberlee Kee, a Director of Event Marketing, talks about the real shift happening in the industry: event pros must become strategic marketers.
She and Matt get into the nitty-gritty of how event marketers can plug into sales, contribute to pipeline, and speak the language of growth.
Key takeaways you won’t want to miss:
✅How to shift your role from event planner to integrated marketer
✅Tactical ways to track deal velocity, pipeline impact, and customer expansion
✅How to make your voice heard—especially when no one’s asked for it (yet)
Real talk, clear advice, and a better way forward. This episode will change how you show up at work.
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Connect with Kimberly Kee
LinkedIn: https://www.linkedin.com/in/kimberlyakee/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined
United States
